Tiara Yachts, the Michigan Builder of Understated Open Yachts

S2 Yachts' premium express and sport yacht brand, built in Holland, Michigan, with some of the best resale in American boating.

Headquarters
Holland, Michigan
Parent company
S2 Yachts
Models reviewed
3

Tiara Yachts models

Tiara Yachts builds premium open and coupe yachts in Holland, Michigan, for the Slikkers family's S2 Yachts. The long-running 3100 Open, the 3500 Open and the outboard 43 LE show why buyers stay loyal.

Known for
  • Classic express Open models such as the 3100 Open and 3500 Open
  • Outboard-powered LS sport yachts
  • Family ownership through S2 Yachts
  • High fit and finish for an American production builder
  • Strong resale values

What Leon Slikkers built after the non-compete

Leon Slikkers founded Slickcraft in the 1950s and sold it to AMF in 1969. A non-compete clause kept him out of powerboats for a while, so in 1974 he started S2 Yachts in Holland, Michigan, building sailboats. When the restriction ended, S2 introduced the Tiara powerboat line in the late 1970s, and Tiara soon became the company's main business. S2 ended sailboat production in 1989.

The Slikkers family still owns and runs S2. Its saltwater sister, Pursuit, was founded within S2 in 1977 and has belonged to Malibu Boats since 2018. That continuity gives Tiara a consistent identity: conservative styling, careful engineering and a focus on quality over flash.

From the classic Open to the LS and LE

For decades Tiara's signature was the Open, an express cruiser with a big cockpit, a single-level helm and a comfortable cabin, equally at home fishing or cruising. The Tiara 3100 Open set that template. Drawn by Leon Slikkers with Ed Wennersten and introduced in 1979, it sold around 800 boats in its first ten years, received a sharper, deeper-vee hull with prop pockets in 1992 and stayed in the catalog until the 3200 Open took over in January 2004. With prices from roughly $25,000 for a tired early boat to around $145,000 for a late diesel example, it is the cheapest way into a Tiara, though the redesigned post-1992 hull is the better offshore choice.

The Tiara 3500 Open, which we also cover in depth, is the bigger step in the same tradition: a 35-footer with an 18-degree deep-V bottom, a hardtop helm deck and room for a family to sleep aboard, sold with gas or Cummins diesel inboards around the turn of the century. It still sells briskly on the used market because it does everything well, and the 3500 name later moved to the IPS-powered 3500 Sovran.

The modern range has moved toward outboard and pod power. The LS series of luxury sport yachts, from the 35 LS to the 56 LS, was Tiara's first line designed around outboards. The Tiara 43 LE, which we also cover, takes the outboard idea further with an enclosed helm deck, fold-down terraces and two cabins, running on triple outboards on early boats and twin Mercury Verado V12 600s from 2024. The LX series rounds out the lineup.

Tiaras are built heavier than many production boats, with solid hardware, thick gelcoat and neat wiring and plumbing, which shows up in how well they age.

Tiara resale and what to check

Tiaras hold value better than most American production boats, especially in the Great Lakes, Northeast and Florida, where dealers are strongest. Older inboard models remain popular with buyers who want a well-built boat at a reasonable price, but the age of the engines and systems matters.

  • Review engine hours and service records, especially on older inboard gas or diesel models.
  • On older Opens such as the 3100, check deck core moisture, fuel tanks and whether the boat has the original or the 1992 hull.
  • On IPS models, check pod service and any drive replacements.
  • Inspect hardtop and windshield seals for leaks.
  • Check the generator, air conditioning and electrical systems on larger boats.

Tiara Yachts history

  1. 1969Leon Slikkers sells Slickcraft to AMF
  2. 1974Slikkers founds S2 Yachts in Holland, Michigan
  3. Late 1970sS2 launches the Tiara powerboat line
  4. 1979The Tiara 3100 Open is introduced
  5. 1989S2 ends sailboat production to focus on powerboats
  6. 1992The 3100 Open gets a redesigned hull with prop pockets
  7. 2004The 3200 Open replaces the 3100 Open after nearly 25 years
  8. 2019The 43 LS arrives as the flagship of the outboard LS line
  9. 2020The 43 LE launches with an enclosed helm deck and fold-down terrace

Frequently asked questions

Who owns Tiara Yachts?

Tiara is owned by S2 Yachts, the Slikkers family company in Holland, Michigan. Sister brand Pursuit, founded within S2, has been part of Malibu Boats since 2018.

Where are Tiara Yachts built?

Tiara Yachts are built in Holland, Michigan.

Do Tiara Yachts hold their value?

Yes. Tiara is known for some of the best resale values among American production boat builders.

Which used Tiara is best for a first inboard boat?

The 3100 Open is the most affordable entry, ideally a 1992 or later boat. The 3500 Open adds room and range for families who cruise overnight, and a diesel version is the preferred buy.

What is the difference between Tiara LS and LE?

Both are outboard-powered. LS models are open luxury sport yachts, while the 43 LE adds an enclosed helm deck with fold-down terraces.

Official website: tiarayachts.com. Yatch US is independent and not affiliated with Tiara Yachts.