Cruisers Yachts, Wisconsin's Express and Flybridge Builder

A family lapstrake shop from 1953 that became one of the largest American builders of express and flybridge yachts.

Founded
1953
Headquarters
Oconto, Wisconsin, United States
Parent company
MarineMax
Models reviewed
4

Cruisers Yachts models

Cruisers Yachts builds express, GLS dayboats, flybridge and Cantius yachts from 34 to 57 feet in Oconto and Pulaski, Wisconsin. Now owned by MarineMax, with strong US support.

Known for
  • Cantius luxury express and flybridge yachts
  • GLS outboard-friendly dayboats
  • Early adoption of Volvo Penta IPS
  • Made in Wisconsin with a dedicated test tank

From lapstrake boats in Oconto to KCS

Cruisers Inc. was founded in 1953 by second-generation boatbuilders of the Thompson family, and its first shipment left the Oconto, Wisconsin factory on November 18, 1953. The company built small lapstrake boats, struggled when wooden boats declined in the 1960s and moved into fiberglass. In 1982 it bought the fiberglass boat operations of Mirro Aluminum Company.

The turning point came in 1993, when K.C. Stock's KCS International bought the company and renamed it Cruisers Yachts. Under KCS the builder moved upmarket, expanded its express and flybridge lines and became one of the first US builders to adopt Volvo Penta IPS pods. In 2021 MarineMax, the largest US boat retailer, acquired the company, linking Cruisers to its national store and service network.

Cantius, GLS, Express and Fly

Cruisers organizes its range into four families, and the models we cover span most of them. The 50 Cantius, introduced in 2017, is the flagship of a 42, 46 and 50 Cantius lineup, with IPS pods, a big salon and a full-beam master. The 38 GLS and 42 GLS represent the newer dayboat direction, with open layouts, folding terraces and outboard or sterndrive power for owners who spend days rather than weeks aboard. The 35 Express is a classic earlier express cruiser and remains a popular used entry point.

All Cruisers boats are built in Oconto and Pulaski, Wisconsin, with combined plant space over 600,000 square feet and a test tank where hull designs are validated.

  • Cantius, luxury express and flybridge yachts such as the 50 Cantius
  • GLS, bowrider-style dayboats such as the 38 GLS and 42 GLS
  • Express and Fly, traditional sport cruisers and flybridge yachts

Resale, service and what to inspect

Cruisers boats are among the best supported American cruisers on the used market thanks to MarineMax ownership and a long-standing dealer network, especially in the Great Lakes and Florida. Resale is solid for recent Cantius and GLS models and more average for older express cruisers, which compete with plentiful Sea Ray and Formula inventory. A 50 Cantius typically lists from about $700,000 to $1.66 million depending on year.

Focus the survey on propulsion and the systems that run hardest.

  • Volvo Penta IPS service history, including pod oil, bellows and anodes
  • Sterndrive bellows and gimbal bearings on older Express models
  • Outboard hours and transom on GLS outboard versions
  • Hardtop sunroof and window seals
  • Generator, air conditioning and hydraulic swim platforms

Cruisers Yachts history

  1. 1953Cruisers Inc. ships its first boat from Oconto on November 18
  2. 1982Acquires Mirro Aluminum's fiberglass boat operations
  3. 1993KCS International buys the company and renames it Cruisers Yachts
  4. 2011Cantius line launched with the 48 and 41 Cantius
  5. 201750 Cantius introduced
  6. 2021MarineMax acquires Cruisers Yachts from KCS International

Frequently asked questions

Who owns Cruisers Yachts?

Cruisers Yachts is owned by MarineMax, the largest US recreational boat retailer, which bought it from KCS International.

Where are Cruisers Yachts built?

They are built in Oconto and Pulaski, Wisconsin.

Are Cruisers Yachts good boats?

Yes. They are well-finished American express and flybridge yachts with strong dealer and service support.

What does GLS mean on a Cruisers Yacht?

GLS is Cruisers' line of bowrider-style dayboats with open layouts and outboard or sterndrive power.

Official website: cruisersyachts.com. Yatch US is independent and not affiliated with Cruisers Yachts.